Conduct Market Research
What is Market Research?
Market research helps you determine the demand for the goods or services your business offers. It can help you identify who your customers are, what they want, and how much they will pay. Market research can also help you identify any seasonal or location-specific trends related to your product or service.
Why do I need market research?
Understanding the market is critical to the success of your business. Without adequate market research, you may price your goods and services incorrectly, or target the wrong customers. Conducting market research early on can help you avoid many of the pitfalls facing new or growing businesses.
How can I conduct market research?
Market research is a broad topic, but you can find many resources specific to your business or industry through the U.S. Small Business Administration's Market Research Guide.
- SizeUp Nebraska is a free tool that collects data and can provide detailed information based on the search being conducted.
- The Nebraska Business Development Center (NBDC) also offers free services to conduct market research.
Seek Support
Why should I seek support?
When starting or growing a new business, finding an inspiring mentor can make a meaningful difference to your success. Experienced mentors can provide industry-specific knowledge, operations expertise, and moral support to help you navigate the day-to-day challenges of running a business.
How can I contact entrepreneurial support organizations (ESOs)?
Entrepreneurial Support Organizations provide business development support to entrepreneurs and small businesses. They are a great way to connect with potential mentors and welcome contact from entrepreneurs at any point in their small business journey. Visit our Resource Library to get connected to entrepreneurial support today!
Make a Business Plan
What is a business plan?
A business plan is a document you create that acts like a roadmap for how to make your business successful. No matter what industry you’re in, a business plan can help you clarify what you do, what clients you serve, and how you can best serve them. It can also map out what your operating expenses are and whether you will need to take out a loan or access other funding to get your business off the ground.
Why does your business need a business plan?
Aside from being an essential tool to help you manage your business, banks and other financial institutions may require a business plan before they will provide a loan. A business plan will also make it easier for you to work with local and federal support organizations.
How you can create a business plan:
Learn more about Business Plans and find templates to get started from the U.S. Small Business Administration.
Local Resources
Utilize the City of Omaha Basic Business Plan.
The Nebraska Business Development Center (NBDC) also offers free services to assist in creating a business plan.
See these examples of business plans provided by the SBA.
Visit our Resource Library for support in writing a business plan.